Launching Soon — Focus + Energy Pouches

FOCUS WITHOUT
THE ADDICTION

Same format. Smarter ingredients.

Alpha GPC L-Theanine Caffeine Zero Nicotine 20 Pouches / Can

✦ Zero Nicotine ✦ Zero Tobacco ✦ No Dependency ✦ 3 Flavors

FOCUS WITHOUT THE ADDICTION ◆ ALPHA GPC ◆ L-THEANINE ◆ CAFFEINE ◆ ZERO NICOTINE ◆ MINT · CINNAMON · UNFLAVORED ◆ SAME FORMAT. SMARTER INGREDIENTS. ◆ FOCUS WITHOUT THE ADDICTION ◆ ALPHA GPC ◆ L-THEANINE ◆ CAFFEINE ◆ ZERO NICOTINE ◆ MINT · CINNAMON · UNFLAVORED ◆ SAME FORMAT. SMARTER INGREDIENTS. ◆

Focus +
Energy

You already know the format. We just replaced what's in it. Alpha GPC boosts acetylcholine for sharper thinking. L-Theanine smooths the edge. Caffeine activates. No nicotine, no dependency, no comedown.

Alpha GPC

Boosts acetylcholine for focus & memory

L-Theanine

Calm focus — takes the edge off caffeine

Caffeine

Clean energy & reaction time

Launch Price

$7.99 / can

$0.40 per pouch · 20 pouches · 3 flavors

Flavors Mint · Cinnamon · Unflavored

Zero nicotine · Zero tobacco ✦ Confirmed

Coming Soon

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The Concept

THE FORMAT
YOU KNOW.
THE INGREDIENTS
YOU ACTUALLY WANT.

Feature

BrainTree Pouch

Nicotine Pouch

Active ingredient

✓ Alpha GPC + L-Theanine + Caffeine

✗ Nicotine

Dependency risk

✓ None

✗ High — nicotine is addictive

Cognitive support

✓ Memory, focus, processing speed

✗ Stimulation only

Energy crash

✓ No crash — L-Theanine modulates

✗ Withdrawal between uses

Format

Same familiar puck can

Long-term use

✓ Supports brain health

✗ Risk of cardiovascular impact

Price per can

$7.99

$5–$7

The Science

THREE INGREDIENTS.
ONE CLEAR PURPOSE.

Every compound in BrainTree Focus + Energy has a specific, documented role. Alpha GPC fires up acetylcholine. L-Theanine creates the calm without the sedation. Caffeine activates and sharpens. Together they stack — not just additively, but synergistically.

ALPHA GPC

L-Alpha Glycerylphosphorylcholine

Alpha GPC is the most bioavailable form of choline available — and choline is the direct precursor to acetylcholine, the neurotransmitter responsible for memory, learning, and sustained attention. It crosses the blood-brain barrier efficiently, increases acetylcholine release in the hippocampus, and supports brain cell membrane integrity. A 2024 randomized, double-blind, placebo-controlled trial found that Alpha GPC supplementation significantly improved Stroop test scores and reaction time in healthy adults.

✓

Increases acetylcholine release in the hippocampus and frontal cortex

✓

Improves selective attention, cognitive flexibility, and processing speed

✓

Supports dopamine and serotonin neurotransmission

✓

Increases motivation — clinically documented in healthy volunteers

✓

Outperforms caffeine alone for learning in direct comparison studies

2024 RCT

Stroop test significantly improved

Double-blind crossover in 20 healthy resistance-trained adults. Both 315mg and 630mg doses improved selective attention vs placebo.

Clinical Study

Outperforms caffeine for learning

Direct comparison showed Alpha GPC superior to caffeine for learning tasks while caffeine showed higher stimulation response.

Meta-Analysis

13 trials: 4,054 patients

Consistently showed improvements in cognitive function, memory, and attention across multiple controlled trials in clinical populations.

L-THEANINE

Natural Amino Acid

L-Theanine is the essential partner to caffeine — and the compound that separates BrainTree pouches from every energy product on the market. It promotes alpha-wave brain activity: relaxed alertness without sedation. Crucially, it directly modulates caffeine's edge — smoothing the stimulation curve, eliminating jitteriness, and extending the focus window far beyond what caffeine alone produces. The combination is clinically validated to outperform either ingredient individually.

✓

Promotes alpha-wave activity — calm focus without drowsiness

✓

Reduces caffeine-induced anxiety and jitteriness

✓

Reduces time to sleep onset without daytime sedation

✓

Lowers cortisol and psychological stress response

✓

Combined with caffeine: clinically shown to improve sustained attention, speed, and accuracy more than either alone

Clinical Study #1

Alpha-wave activity significantly increased

L-Theanine significantly increased alpha-wave brain activity within 45 minutes — measurable relaxation without sedation.

Clinical Study #2

Caffeine stack outperforms both alone

L-Theanine + caffeine combination improved sustained attention, speed, and accuracy more than caffeine alone in multiple double-blind trials.

Clinical Study #3

Anxiety & jitteriness significantly reduced

Blunted subjective anxiety and cardiovascular arousal associated with caffeine without reducing the performance benefits.

CAFFEINE

Adenosine Receptor Antagonist

Caffeine blocks adenosine receptors — the signal your brain uses to feel tired — and is the most widely studied cognitive and physical performance enhancer on earth. At a moderate, controlled dose paired with L-Theanine, it provides clean, sustained energy, faster reaction time, and improved mood without the overstimulation or crash that comes from unmodulated caffeine sources like coffee or energy drinks.

✓

Blocks adenosine to reduce fatigue and increase alertness

✓

Improves reaction time and processing speed

✓

Enhances mood and motivation via dopamine pathway

✓

Modulated by L-Theanine — smooth delivery, no spike-crash

✓

Predictable, dose-controlled delivery via oral pouch format

Established

Most studied performance compound

Thousands of peer-reviewed studies confirm caffeine improves reaction time, alertness, sustained attention, and physical output.

Key Mechanism

Adenosine blockade

By blocking adenosine A1 and A2a receptors, caffeine prevents the buildup of fatigue signal, maintaining alertness and neural output.

Stack Benefit

L-Theanine amplifies & smooths

Combined, the stack delivers focus that outlasts either compound alone — with significantly reduced jitteriness and anxiety.

The BrainTree System

THE COMPLETE
24-HOUR STACK

Every BrainTree product is designed to work together. Focus + Energy fits naturally into a full-day cognitive and recovery system.

Morning / Pre-output

Focus + Energy Pouch

Alpha GPC, L-Theanine, and caffeine via oral pouch. Sharp focus and clean energy for the first hours of your day or before any cognitive or physical demand.

Daytime / Pre-workout

Brain Energy Capsules

Cognizin®, Peak ATP®, and Enfinity® for sustained cognitive performance, physical output, and no post-workout brain fog. The deeper cognitive and physical stack.

Nightly

Sleep Peptide

PeptiSleep™, CherryPure®, goBHB®, and L-Theanine for deep sleep, reduced inflammation, neuroprotection, and overnight recovery.

Who It's For

GRAB ONE INSTEAD.
FEEL THE DIFFERENCE.

Current Nicotine Pouch Users

Same format, same convenience, same pocket routine. Minus the nicotine, the dependency, and the cycle of needing another one. Replace the habit with something that's actually working for you.

Executives & Knowledge Workers

A discreet cognitive stack you can use in a meeting, on a flight, or at your desk. No cup, no smoke break, no espresso run. Just cleaner thinking on demand.

Athletes & High-Output People

Alpha GPC + caffeine + L-Theanine is a proven pre-performance stack. In a pouch format you can carry in your gym bag and use anywhere — before practice, before film study, before competition.

Students

Controlled, moderate caffeine with L-Theanine smoothing the edge — plus acetylcholine support for memory and retention. Built for sustained sessions, not just acute stimulation.

Questions

FAST
ANSWERS

Zero nicotine. Zero tobacco. BrainTree Focus + Energy pouches contain Alpha GPC, L-Theanine, and caffeine — and nothing else. The format is the same as a nicotine pouch, but the active ingredients are entirely different. There is no addictive compound in this product.

The caffeine content is moderate and dose-controlled — unlike a double espresso or an energy drink that varies wildly. More importantly, the L-Theanine modulates the caffeine response so you don't get the spike-and-crash. And the Alpha GPC adds a genuine cognitive layer — memory, focus, and processing speed — that coffee simply doesn't provide.

Caffeine has a mild dependency profile with regular use — the same as coffee. But there is no nicotine, no addictive stimulant, and no withdrawal cycle like nicotine pouches create. Alpha GPC and L-Theanine have no dependency or tolerance-building profile. You can use these daily without the escalating need pattern that defines nicotine addiction.

Use the pouch for 15–30 minutes, same as a nicotine pouch. Effects from caffeine and L-Theanine typically onset within 15–30 minutes. Alpha GPC works on both an acute basis and builds cumulatively with consistent daily use.

Three flavors at launch: Mint, Cinnamon, and Unflavored. All flavors contain the same active ingredient profile. The Unflavored option is for those who prefer a clean, neutral experience.

Yes — they're designed to complement each other. The pouch is a faster-acting, convenient format for the start of your day or on-the-go. Brain Energy capsules provide the deeper clinical dose stack of Cognizin®, Peak ATP®, and Enfinity® for sustained cognitive and physical output. Many users will want both at different points in their day.

Launching Soon